In recent years, creating successful web pages has become an increasingly complicated art that involves a multitude of considerations. A decade ago SEO was the only game in town, and it was easier to anticipate searches that would land up on your page by using key words and exact name titles. Although we have lived with search engine optimization (SEO) for some time, that’s not to say all small business owners are comfortable with it. Many hand it over to an Internet company that does its “ma...