Internet searches have evolved rapidly over the last five years. The revolution has moved rapidly from searches on chunky desktops to laptops and tablets and onto smartphones. In 2018, increasing numbers of people are using voice search on Google to get answers.
This should not be surprising given the fact the smartphone has become a mobile officer for many of us. If we are in traffic or walking around, it’s much easier and safer to use voice search than to type queries into our phones.
La...
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SEO
Quick and Easy SEO Tips – A Beginner’s Guide
We have been living in the new digital landscape of SEO for more than a decade but many small business owners remain clueless about the world of Search Engine Optimization. It can be challenging to know where to start and where to turn for quick and easy SEO tips.
Faced with this bewildering new normal, it's hardly surprising that many smaller enterprises avoid tackling their SEO problems or outsource them. Many businesses are fighting every day to grow or even to make ends meet. They may hav...
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Five Top Social Media Tips for Law Firms
This week I was invited to be on a panel for a discussion hosted by Martindale-Nolo and the young lawyers division of the American Bar Association about using social media to grow your law practice.
More than 1,400 young lawyers were on the call and there were six panelists including attorneys and social media people from Martindale-Hubbell.
I was blown away by a poll taken at the start of the call that revealed more than half of these young lawyers are not using social media for their...
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Ten Top Tips for An Effective Law Firm Blog
Lawyers tend to be fastidious people. They would not be successful in what they do without a keen attention to detail. Appearance is also important to attorneys. When you show up in court, you want to look your best. How can a judge or jury respect your expert opinion, if you don't respect your own wardrobe?
In saying that many law firms fail to take the same approach to their websites. I still find websites out there that are the equivalent of 1974 in fashion sense. They are wearing facial hai...
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Google’s Hummingbird Algorithm Change and Its Implications for Blogging
Over the last two years those folks at Google have been keeping bloggers busy with algorithm changes that effectively tear up the rulebook.
I should qualify that by saying there was no 'rule book' as such. Google tends to be cryptic with the information it releases. The rule, as they were accepted, were those developed by webmasters and writers themselves.
Bloggers had a good idea of how manipulate searches a few years ago which went along the lines of - stuff copy with key words, link like ...
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